Bahi Ajman Palace and Coral Beach Resort expand global reach at WTM London 2025
Four UK cricket teams enjoy UAE hospitality during World Travel Market
LONDON – The Bahi Ajman Palace Hotel and Coral Beach Resort, Sharjah, concluded a successful participation at the World Travel Market (WTM) London 2025, one of the world’s leading international tourism and hospitality exhibitions.
The three-day event brought together industry leaders and travel professionals from across the world, offering a vital platform for networking and business growth.
Both properties showcased their world-class amenities, premium services, and authentic Arabian hospitality to a global audience, reinforcing their appeal to the European market and beyond.
WTM London 2025
Speaking about the participation, Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace and Coral Beach Resort, Sharjah, said the United Kingdom remains a vital source market for both hotels.
“We are here at WTM to promote Bahi Ajman Palace and Coral Beach Resort, Sharjah. The UK is a very important market for us,” he said, noting that the properties continue to see growing interest from European travellers seeking distinctive cultural and leisure experiences.
Celebrating UK guests
Hamdani highlighted a notable achievement during the event, revealing that four cricket teams from the United Kingdom are currently staying at the Bahi Ajman Palace. The teams are experiencing the hotel’s signature Arabian hospitality, modern facilities, and scenic beachfront views. “This shows the trust and preference of international guests for our hotels,” he added, underlining the confidence global visitors place in the brand’s service quality.
Expanding global partnerships
Hamdani also emphasised that the event served as an effective business forum to reconnect with international partners and establish new collaborations. “We like this exhibition because it’s pure business. We are receiving strong interest not only from the UK but also from Western Europe and other global partners,” Hamdani said.